Our Team
SOM is committed to enhancing resources and building an environment in which each employee can contribute skills, talents, and ideas to a never-ending process of improvement and innovation in all aspects of the business. Which is why, SOM has nurtured the culture of teamwork. So that, the entire organisation has the ability to work together toward a common vision. And function with the ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.
J.K. ARORA
Managing Director
SOM Group of Companies
Mr. J.K Arora is a visionary. His seasoned leadership qualities; his meticulous planning and strategies have given the desired shape and direction to the growth of the group. His vision as the founder has steered the company towards achieving a leadership position. He is at the source of all that the SOM Group of companies has achieved so far. Mr. Arora has been instrumental in shaping SOM's focus strategy & building a unique partnership model based on the tenets of innovation and sustainable development. Safety, Service and Quality are the cornerstones on which we have traversed our journey of growth and that alone sets us apart.
A.K. ARORA
Deputy Managing Director
SOM Group of Companies
Mr. A.K. Arora is an exceptional technocrat and an executioner. He is in-charge of the commercial and purchase processes. He is a versatile leader with an MBA & a Bachelor's Degree in Engineering. His vision is integral in maintaining SOM's leadership in its key focus verticals and in making it one of the known group as an alcoholic beverage brand. His exceptional people skills and sincerity have been instrumental in building an innovative enterprise.
DEEPAK ARORA
Chief Executive Officer
SOM Group of Companies
Holding a degree in Business Administration from ISB Hyderabad, Mr. Deepak Arora`s skill lies in managing and streamlining operations, planning and launching new products and exploring new business opportunities. He has vast experience of working with eminent companies - Vodafone and SDBL. Mr. Deepak Arora brings along altogether a new vision to the organization with his positive energy, disciplined approach and great leadership quality. His ability to adapt to scenarios that call for cross-functional skills are admirable, in addition to his bigger vision that goes into making a company thrive. With his support, the company has reached new heights and is looking for vast opportunities.
ALOK ARORA
Director
SOM Group of Companies
A graduate from Imperial College, London, Mr Alok Arora has worked with Rolls-Royce Barclays, Bank of London, before joining SOM distilleries Private limited. He has crucial experience in international corporate work ethics and vision. He executes his experience in planning layout formalities for start-up. His presence is instrumental in incubating various practices that are helping this organization achieve its goal. Mr Alok Arora has strong work ethics and ability to respect and deal with the inevitable issues.
NAKUL SETHI
Head Finance & Strategy
SOM Group of Companies
Mr. Nakul’s career span of close to 20 years has made him gain experience at commercial, investment and corporate banking sectors across geographies in India, Australia and the Middle East. He possesses diverse skills sets. From investor relation function, loan syndication, private equity mergers and acquisitions structured finance recapitalization, treasury money markets, and much more. He is an integral part of SOM Group for the last 9 years.
SURJEET LAL
Director
SOM Distilleries & Breweries Ltd.
Mr. Surjeet Lal is a food and fermentation technologist. A SOM Group veteran, he has been associated with this company since 1993. With 50 years of work experience in his stride, he has worked with the Bureau of Indian Standard, Mohan McCain limited, Lila Sons Group to mention a few. A feather in his cap worth a mention is the launch of an iconic brand of beer- Khajuraho, during his stint with the Lila Sons Group in MP.
Diwakaran Suryanarayana
President
Sales, Marketing & Business Development
With over 33 years of experience in beverage and alcohol beverage industries, Mr. Diwakaran Suryanarayana has been the frontrunner in growing market share and revenues for various FMCG and beer brands. He has a proven track record of establishing robust routes to market, S & D networks, structuring market facing resources; and has successfully contributed to strategy building, revenue and profit growth initiatives and actions at various regional and pan India positions that he has held in these companies. He was associated with Union Carbide India, Pepsico India, United Breweries Limited, SAB Miller India; and Co-Founded and Partnered Nectar Bottling & Marketing before joining SOM’s sales & marketing senior leadership.