Our Team
SOM has always been providing the best quality products and services to its consumers. SOM provides high quality assurance by:
J.K. ARORA
Managing Director
SOM Group of Companies
Mr J.K Arora is a visionary. His seasoned leadership qualities, his meticulous planning and strategies has given the desired shape and direction to the growth of the group. His vision as the founder has steered the company toward achieving leadership position. He is at the source of all that SOM Group of companies has achieved so far. Mr Arora has been instrumental in shaping SOM's focus strategy & building a unique partnership model based on the tenets of innovation & sustainable development. Safety, Service and Quality are the corner stones on which we have traversed our journey to growth and that alone sets us apart.
A.K. ARORA
Deputy Managing Director
SOM Group of Companies
Mr A.K. Arora is an exceptional technocrat and an executioner with complete in charge of commercial and purchase processes. He is a versatile leader with an MBA & a Bachelor's Degree in Engineering. His vision is integral in maintaining SOM's leadership in its key focus verticals and in making it one of the known group as alcohol beverage brand. His exceptional people skills and sincerity have been instrumental in building an innovative enterprise.
DEEPAK ARORA
Chief Executive Officer
SOM Group of Companies
Holding a degree in Business Administration from ISB Hyderabad, Mr Deepak Arora`s skill lies in managing and streamlining operations, planning and launching new products and exploring new business opportunities. He owns vast experiences working with eminent companies - Vodafone and SDBL. Mr Deepak Arora brings along altogether a new vision to the organization with his positive energy, disciplined approach and great leadership quality. His ability to adapt to scenarios that call for cross-functional skills is admirable, in addition to his bigger vision that goes into making a company thrive. With his support, company has reached new heights and is looking for vast opportunities.
ALOK ARORA
Director
SOM Group of Companies
A graduate from Imperial College London and having worked with Rolls-Royce Barclays ,Bank of London and SOM distilleries Private limited, Mr Alok Arora has crucial experience of International Corporate work ethics and vision. He executes his experience in layout planning start up formalities. His presence is instrumental in incubating various practice that is helping this organization achieve its goal. Mr Alok Arora has a strong work ethic & ability to respect & deal with the inevitable issues.
NAKUL SETHI
Head Finance & Strategy
SOM Group of Companies
With an event full career and a total experience of close to 20 years with commercial, investment and corporates banking sector across geographies in India, Australia and middle East, Mr Nakul Sethi possess diverse skills set in- investor relation function, loan syndication, private equity mergers and acquisitions structured finance recapitalization, treasury money markets etc. He is an integral part of SOM Group for the last 9 years.
SURJEET LAL
Director
SOM Distilleries & Breweries Ltd.
Mr Surjeet Lal is a food and fermentation technologist. A SOM Group veteran, he has been associated with this company since 1993. With 50 years of work experience in his stride, he has worked with the Bureau of Indian standard, Mohan McCain limited , Lila Sons Group to mention. A feather in his cap worth a mention is the launch of an iconic brand of beer- Khajuraho during his stint with Lila Sons group in MP.
Diwakaran Suryanarayana
President
Sales, Marketing & Business Development
Mr Diwakaran Suryanarayana comes with an experience of 33 years in the liquor beer industry in India in the capacity of senior leadership. He has worked with companies like Nectar Bottling and Marketing, SABMILLAR India, United Breweries Limited and SOM. He is an expert in sales, trade marketing channel development and commercial function.