The group vision

Strive to establish SOM as a world-class distillery and brewery that persistently offers great products at efficient prices for consumers. SOM is inclined towards continuous evolution of brands that are synonymous to progress and distinction.

The group mission

SOM’s mission is consumer-centricity, quality, and evolution. Bound to be a socially responsible corporate, SOM believes in conducting business with the highest moral standards, offering only the finest at competitive prices to patrons.


Evolution of SOM

Quest for finer spirits

SOM started out as a white label-bottling unit in the mid ‘80s. From its humble beginnings in one location, SOM has grown to be a successful company situated at multiple locations. SOM is India’s first company to own a portfolio of spirits, beers, ready to drink along with Rectified Spirits (RS), and Ethyl Neutral Alcohol (ENA). SOM’s flagship brand Hunter is a forerunner in the strong beer category. Its strong yet smooth taste not only made it one of the consumers’ favourites but also helped SOM make a mark in the industry. Its other brand in the light beer category - Woodpecker - is a handcrafted and filtered Wheat Beer available on Tabs, Glass Bottle and Can. The Pentagon Gold Edition Whisky, Milestone Blue and Legend Premium Whisky, White Fox Vodka, Milestone Brandy, Pentagon Rum and Black fort Rum are some of the brands which are well accepted by different states customers.

SOM is consistent in maintaining its quality standards in creating innovative products. This effort has won SOM an ever-increasing customer base and global reach. In this competitive environment, SOM’s growth curve tells a lot about its contribution and wide acceptance.