The group vision

Establish SOM as a world-class distillery and brewery that persistently offers great products at efficient prices to the consumers. SOM is inclined towards evolution of brands and remain synonymous to progress and distinction.

The group mission

Customer centric, quality focused and evolution is line mission of our Group. We are bound to be a socially responsible corporate conducting the business with highest moral standards offering only the finest at competitive prices to our patrons.

Evolution of SOM

Quest for finer spirits

SOM started out as a white label-bottling unit in the mid-’80s. From its humble beginnings in one location, SOM has grown to be a successful company situated at multiple locations. SOM is India’s first company to own a portfolio of spirits, beers, ready to drink along with Rectified Spirits (RS), and Ethyl Neutral Alcohol (ENA). SOM made its mark across the country and world by catering to the taste of the customers of the particular region. While some regions have tasted strong beer from SOM, other regions know SOM for its light beer, while others may know the company for its whisky, Vodka, Brandy, and Rum brands.

SOM’s flagship brand Hunter is a forerunner in the strong beer category. Its strong yet smooth taste not only made it one of the consumers’ favourites, but also helped SOM make a mark in the industry. Its other brand in the light beer category - Woodpecker - is a handcrafted and filtered Wheat Beer. It can be enjoyed in Glass Bottle, Can, or directly from the Tab. Likewise, SOM’s other brands like Pentagon Gold Edition Whisky, Milestone Blue and Legend Premium Whisky, White Fox Vodka, Milestone Brandy, Pentagon Rum and Black fort Rum are ruling the palate of the regions they cater to.

SOM is consistent in maintaining its quality standards in creating innovative products. This effort has won SOM an ever-increasing customer base and global reach. In this competitive environment, SOM’s growth graph talks about the way its products are widely accepted.