Events

Maharashtra Retailer Meet & Greet

To facilitate retailers of Maharashtra, SOM Group of Companies organized a special three months scheme to become eligible to visit Asia's biggest Brewery "SOM Distilleries & Breweries Ltd" located in Bhopal, Madhya Pradesh to gain a first-hand insight.

With over 5 beer brands in its portfolio, SDBL has the largest Indian single location brewery plant with distillation, storage, and maturation facilities. Spread across 25 acres Rojrachak village at a distance of 25km from Bhopal, SDBL has the capacity of manufacturing more 12.5 million cases of beer per annum and more than 1.7 million cases of IMFL per annum. It is one of the first breweries in India to introduce a new process concept of Unitank Technology, in which both fermentation and maturation of brewing happen in the same process tank.

+

+

+

This two days 'Maharashtra Retailers Meet and Greet' program was organized on 14th and 15th October'19 at Jehnuma Palace. Bhopal. In the event total 41 Retailers from Ahmednagar, Beed and Maharashtra embarked their gracious presence.

The first day, visit to the SDBL factory scheduled to give them a feel of the world-class manufacturing facility Of the Beer and IMFL - to build the confidence of Maharashtra retailers on our leading Brands. On arrival at factory premises, the traditional welcome with garland and teeka was done. This Plant the visit was a first of a kind event coordinated by the team for their Retailers followed by sumptuous buffet dinner accompanied by a live band at Jehnuma Palace, Bhopal. In the dinner party to generate huge excitement among trade partners, lucky draw contest was conducted and the winners were given out bumper prizes. Chairman & Managing Director of the Company Mr J K Arora gave heartiest congratulations to all winners and said we are thankful to our partners for their support and efforts to propel our journey in Maharashtra.

He also talked about the beginning of the company which was in way back in 1987. Today SOM group is being acknowledged as one of the leading liquor brands in major parts of the country because premiumization has become the "Mool Mantra" of SOM. He also assured that SOM is having big plans for Maharashtra to double the turnover of the company by 2020. After that, the CEO of the Group Mr Deepak Arora focused on the future roadmaps for Maharashtra Market to rise across all horizons.

On the second day, all retailers enjoyed the mesmerizing Bhopal City tour with SOM team members. The city tour included visits to many interesting places like Upper Lake, Cruise Ride, Tajul masjid, Old Bhopal Van Vihar, Bhojpur temple etc.

All esteemed guests enjoyed this luxury treatment and fun. After the factory visit, a small token of appreciation was presented. They said that this get-together will be strengthening the relation with SOM Group. Retailers were impressed and highly appreciated the plant for its cleanliness, systemization and excellent quality of SOM Brands and want to start IMFL in Maharashtra as early as possible.