Our Team

SOM has always been providing the best quality products and services to its consumers. SOM provides high quality assurance by:

 

Som group

J. K. ARORA

Chief Managing Director
SOM Group of Companies


He is a visionary and the torch bearer of the Aryavrat Group. J k Arora's seasoned leadership qualities, his meticulous planning and strategies has given the desired shape and direction to the growth of the group.

Som group

A. K. ARORA

Deputy Managing Director
SOM Group of Companies


A K Arora is an exceptional technocrat and an executioner with complete in charge of commercial and purchase processes. He is a versatile leader with an MBA & a Bachelor's Degree in Engineering.

SOM Group Team

DEEPAK ARORA

Chief Executive Officer
SOM Group of Companies


Holding a degree in Business Administration from ISB Hyderabad, Deepak Arora`s skill lies in Managing and streamlining operations, planning and launching new products and exploring new business opportunities. He owns vast experiences working with eminent companies - Vodafone and SDBL.

SOM Group Team

ALOK ARORA

Director
SOM Group of Companies


A graduate from Imperial College London and having worked with Rolls-Royce Barclays ,Bank of London and SOM distilleries Private limited, Alok Arora has crucial experience of International Corporate work ethics and vision. He executes his experience in layout planning start up formalities.

SOM Group Team

NAKUL SETHI

Head Finance & Strategy
SOM Group of Companies


With an event full career and a total experience of close to 20 years with commercial, investment and corporates banking sector across geographies in India, Australia and middle East, Nakul Sethi possess diverse skills set in- investor relation function, loan syndication, private equity mergers and acquisitions structured finance recapitalisation, treasury money markets etc. He has been an indispensable part of SOM Group for the last 12 years.

SOM Group Team

SURJEET LAL

Director
SOM Distilleries & Breweries Ltd.


Surjeet Lal is a food and fermentation technologist. A SOM Group veteran, he has been associated with this company since 1993. With 50 years of work experience in his stride, he has worked with the Bureau of Indian standard, Mohan McCain limited , Lila Sons Group to mention. A feather in his cap worth a mention is the launch of an iconic brand of beer- Khajuraho during his stint with Lila Sons group in MP.

SOM Group Team

Diwakaran Suryanarayana

President
Sales, Marketing & Business Development


Diwakaran Suryanarayana comes with an experience of 33 years in the liquor beer industry in India in the capacity of senior leadership. He has worked with companies like Nectar Bottling and Marketing, SABMILLAR India, United Breweries Limited and SOM. He is an expert in sales, trade marketing channel development and commercial function.

SOM Group Team

B. K. GOEL

Vice President
Commercial The Operating Team